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Everything I Know About Business I Learned From My Mama Table of Contents
- Foreword
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About The Author
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Acknowledgements
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Is This Book Really For You?
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About This Book
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Chapter 1 - How The Heck Did I Get Here?
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Chapter 2 - The Day I Took A Beating In The Produce Business
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Chapter 3 - Maybe I Was Just Too Dumb To Know When To Quit
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Chapter 4 - A Quick Word About PMA
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Chapter 5 - How To Figure Out What Success Really Means To You
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Chapter 6 - When Business Stops Being Fun, Get Out Of Business
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Chapter 7 - A Tale Of Lightbulbs and Red Tape
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Chapter 8 - Maybe I Just Think Too Much
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Chapter 9 - Serial Entrepreneur Doesn't Mean You Manufacture Breakfast Food
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Chapter 10 - Burning Out Like An Old Muffler
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Chapter 11 - Are You Just Waiting For The Right Opportunity To Come Along?
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Chapter 12 - Be A Serious Entrepreneur, The World Has Enough Contractors
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Chapter 13 - There Is No Such Thing As A Perfect Entrepreneur
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Chapter 14 - There Are No Dumb Business Questions, Only Dumb Business Question Askers
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Chapter 15 - Start Your Business When Life Tells You To, Never Before
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Chapter 16 - How Important Are Book Smarts And Experience To Business Success?
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Chapter 17 - Are You Ever Too Old To Start Your Own Business?
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Chapter 18 - Look Out Boys, Them Crazy Girls Are Catching Up!
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Chapter 19 - How To Choose The Business That's Right For You Error! Bookmark not defined.
Chapter 20 - Just How Big Is Your Really Big Idea?
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Chapter 21 - Learning About Market Research From The Back Of A Boat
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Chapter 22 - Perceived Value Is In The Eye Of The Beholder
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Chapter 23 - What's In A Name? When It Comes To Your Business, Plenty
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Chapter 24 - When Signing A Lease Look For The Words "First Born"
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Chapter 25 - Never Borrow Money From Anyone Who Sits Across From You At Christmas Dinner
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Chapter 26 - Operator Error Is Why Most Businesses Really Fail
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Chapter 27 - Do A CSI On A Failed Business To Discover The Cause Of Death
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Chapter 28 - Use Roadmapping To Plot Business and Personal Growth
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Chapter 29 - Business Lessons Learned At The Mall
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Chapter 30 - Piercings, Tattoos, And Other Important Matters Of Business
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Chapter 31 - How To Boost Your Bottom Line With Two Little Words
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Chapter 32 - Most Customer Service People Are Walking Oxy-Morons
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Chapter 33 - You Should Never Stop Caring About What Your Customers Think
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Chapter 34 - Sometimes You Have To Give Customers The Boot
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Chapter 35 - Managing Employees Is A Little Like Herding Cats
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Chapter 36 - If It Was Easy, Everybody Would Do It
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Chapter 37 - Is Brick & Mortar Dead As A Door Nail?
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Chapter 38 - Moving Your Business To The World Wide Web
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Chapter 39 - Can You Really Make Money With An Online Business
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Chapter 40 - The Last Word (For Now)
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